If you’re an Amazon seller, you may have received a notice requiring a certificate of insurance (COI). This document proves that your business carries active liability coverage and names Amazon as an additional insured on your policy.
Why Amazon Sellers Need a Certificate of Insurance 
Amazon's seller requirements exist because the platform assumes a level of responsibility for products sold through it, and a COI is one way sellers can demonstrate they can meet their financial obligations.
Platform agreements may require sellers to carry commercial general liability insurance once their sales volume reaches a defined threshold. The COI can help confirm that coverage is in place and that the policy meets the platform’s stated requirements. Sellers who do not comply may risk account suspension or removal from the marketplace.
How Can I Obtain One?
Getting a COI involves a few steps:
- Purchase a qualifying commercial general liability policy that meets Amazon's coverage requirements.
- Request that your insurer add Amazon as an additional insured on the policy.
- Ask your insurer or agent to issue the certificate.
- Submit the COI through your Amazon Seller Central account.
The policy must be written in your legal business name and meet Amazon's current minimums, as outlined in Seller Central.
How Can WELL Insurance Help?
Our team works with business owners to find liability coverage that satisfies Amazon's requirements and fits the scope of their operations.
Contact WELL Insurance today to explore your coverage options.
This blog is intended for informational and educational use only. It is not exhaustive and should not be construed as legal advice. Please contact your insurance professional for further information.