We’re diverse – on purpose!

We are a team comprised of two experienced insurance agents, and successful Amazon sellers.  We all hail from America’s heartland and came together because of our unique business and personal experiences which helps us to be sure that we always stay on top of what you need.

We know Insurance and we know Amazon.

Nicole Geiger Welden
Nicole’s insurance background goes back a long way. She is a partner in an insurance agency where her father and grandfather had lifetime careers in a business founded by her great-grandfather in 1912. She operates truly a 105 year old family business founded on the principle of providing the best insurance products for its customers. Nicole is married with 4 children and holds a Masters degree from Western Kentucky University. She literally grew up in the insurance business. She is very involved with her community and loves spending time with her Family.
Matt Lovell
Founding partner of WELL Insurance LLC, and partner of Vaughn, Geiger & Associates Inc, where he is an 21 year licensed insurance agent specializing in commercial accounts. Matt built a solid foundation helping customers across the country in every aspect of their insurance needs. Clients choose to repeatedly work with him for his prompt service, ethics, and experience. He feels that it is his duty to not only sell the products, but educate the client throughout every step of the process. Matt is married to Julie and they have two daughters, Mattie and Lauren. In his spare time he enjoys being involved in his community, church and with his girls, whether that is traveling, kayaking or coaching youth sports.
Lori Jurans
Lori Jurans is an ecommerce seller and brand builder. She co-founded three successful ecommerce brands that combined she helped grow to multi-million dollars in revenue in less than 5 years. It was her passion for ecommerce that brought about the idea and desire to help build an insurance policy that could protect the revenue of all ecommerce sellers. The only thing Lori is more passionate about than ecommerce is her family. Lori resides in Louisville, KY with her husband and business partner, Evalds and their three ridiculously awesome children, Massimo, Mila and Maksim.

Well Insurance As Seen on…

Well Insurance was founded by established Independent Insurance Agents and a successful eCommerce Seller to meet the growing needs of successful online sellers.  We understand the unique risks and exposure that sellers face. Well Insurance provides the expertise necessary to protect your business assets so you can focus on growing your business.  We partner with the most world renowned underwriters to provide you with the best possible coverage to fit your companies growing needs.


Contact Us

Phone: (855) 324-0911