• Watch for our NEW WEBSITE to be launched August 1st!
  • Phone: 855-324-0911
  • Email: sales@sellerexpensedefense.com

About Us

W.E.L.L. Insurance Agency is your Premier Resource for eCommerce Insurance, specifically Amazon Suspension Insurance. We are a team comprised of Experienced Insurance Agents and a Successful Amazon Seller. We know Insurance and your Business. We understand the importance of lost income and know that it could be critical to your business success. BE PROACTIVE, NOT REACTIVE.

Meet the Team


Nicole Geiger Welden
Nicole’s insurance background goes back a long way. She is a partner in an insurance agency where her father and grandfather had lifetime careers in a business founded by her great grandfather in 1912. She operates truly a 104 year old family business founded on the principal of providing the best insurance products for it’s customers. Nicole is 50 years old, married with 4 children and holds a Masters degree from Western Kentucky University. She literally grew up in the insurance business.

Phone: (270) 952-2474
Email: NicoleW@sellerexpensedefense.com

Matt Lovell

Matt R. Lovell, founding partner of WELL Insurance LLC, and partner of Vaughn, Geiger & Associates Inc, where he is an 18 year licensed insurance agent specializing in commercial accounts.

Matt has built a solid foundation helping customers across the country in every aspect of their insurance needs. Clients choose to repeatedly work with Matt for his prompt service, ethics, and experience. He feels that it is his duty to not only sell the products, but educate the client throughout every step of the process.

Matt is a 1998 graduate of Western Kentucky University with a Bachelors of Science. He is married to Julie and they have two daughters, Mattie and Lauren. In his spare time he enjoys being involved in his community, church and with his girls, whether that is traveling, kayaking or coaching youth sports.

Phone: (270) 952-2525
Email: MattL@sellerexpensedefense.com

Lori Jurans

Lori Jurans is an ecommerce seller and brand builder.  She co-founded three successful ecommerce brands that combined she helped grow to multi-million dollars in revenue in less than 5 years.  It was her passion for ecommerce that brought about the idea and desire to help build an insurance policy that could protect the revenue of all ecommerce sellers.  The only thing Lori is more passionate about than ecommerce is her family.  Lori resides in Louisville, KY with her husband and business partner, Evalds and their three ridiculously awesome children, Massimo, Mila and Maksim.

Phone: (270) 285-2755
Email: LoriJ@sellerexpensedefense.com